It’s no secret that you can attract customers and increase sales via the Internet, no matter what niche your company operates in. More and more entrepreneurs use RTB marketing and other online advertising methods to boost sales performance. However, what are the best ways and how do they work in real life?
There are dozens of ways to find new customers and sell products online. Moreover, businessmen often turn to advertising software developers such as SmartyAds. Professionals help companies get solutions for effective advertising campaigns. We recommend combining proven ways to advertise products online with reliable tools.
How to promote goods/services on the Internet?
There are hundreds of examples of world companies today that have achieved success thanks to online activity. Actually, everyone among you can do so since all the methods have already been invented. All you have to do is select the correct strategies and use them properly.
Obviously, a lot depends on your niche, GEO, target audience and other factors. However, there are universal techniques for promoting products or services online. We’ve gathered five popular ways for you to increase your online sales statistics. You’ll learn about SEO, RTB-based marketing, and other effective techniques. Read to the end to learn about their features and choose the correct strategy.
1. Optimize your website (SEO)
The first method that helps promote your website and products on the Internet is search engine optimization. This is a powerful tactic however it is designed for the long term. You should not expect instant effects and a dramatic increase in sales. What is SEO? Simply speaking, this is a set of processes that help increase your website’s visibility in search engines. What should be done to improve search engine optimization?
- Website technical optimization of the website.
- Selection of the right keywords.
- Creating unique content.
- Acceleration of page loading.
These are just a part of the tasks you will have to do for SEO. However, the effort and time spent will be worth the results. Dominating SEO over your competitors will get you more traffic and more sales.
2. Take advantage of SMM
Surely, a large part of your target audience uses social media frequently. Instagram, for example, has over two billion monthly active users. That’s why you should also utilize popular social platforms to reach your potential customers. First of all, you need to create accounts on the most popular social media platforms. Don’t forget to fill the description with important information, including the website, address, working hours, and so on.
The most important thing is to regularly create interesting content for social media. Moreover, you need to consider the specifics of each platform when creating posts. For example, for TikTok, it is recommended to create short videos with products or services. LinkedIn promotion requires writing qualified and useful posts in your professional field. On Instagram and Facebook, you can publish posts with products, and talk about their features and benefits.
3. Partner with influencers
Niche influencers are very powerful in terms of their followers’ opinions and their buying decisions. Collaborating with influencers who resonate with your brand’s values and loyalty to your products. It can help you reach a large fan base that will promote your products while boosting your products’ visibility. The authenticity of their content has credibility to your brand and is more influential.
You can ask what cooperation model to choose better. For example, barter collaborations are an excellent working method with influencers on a smaller financial expenditure. For the two parties, you can offer your free products or services in exchange for promotion. With this method you get that exposure and build a mutually beneficial relationship with the influencers to form long-time collaborations.
4. Create unique content
Most business owners underestimate the impact of content on audience and online promotion. However, you should be aware of a few factors that affect the end result.
- Quality. There is a lot of content on the Internet on any topic. However, only a small portion of it is considered unique and of high quality. If you can provide users with interesting and useful information, you are more likely to increase sales.
- Regularity. If you want to get more traffic, you should develop a content plan a month ahead. Put up new content regularly to attract potential buyers.
What else should you know? Content should not be similar to previous posts. You can write guides, review posts, and create video content, graphs, charts, and other content to engage users. You should also pay attention to your competitors and the content they generate. You may discover something new or be inspired by interesting ideas.
5. Use paid advertising
When you need to get instant results and increase the number of sales, you need to look at paid advertising opportunities. This is a popular way to get your products or services recognized by as many people as possible. The most effective way is through real-time bidding marketing when you are competing for ad space on a particular online platform. We’ve compiled some of the benefits of paid advertising that you need to know about:
- Wide opportunities. There are many platforms and tools that help in online advertising. For example, you can promote the products in Google search or show ads on YouTube.
- Detailed customization. To use your planned budget wisely, you must set up your ads properly. You can set keywords, desired age, GEO, and target audience interests.
Another advantage of paid advertising is the ability to reach out to experts in the absence of knowledge. Websites like SmartyAds help with innovative solutions for effective advertising. Trust only proven tools for analytics, user monitoring, and ad campaign creation.
Final Thoughts
Successful companies try to use all of the above methods to advertise products/services online. This increases your chances of attracting new customers and increasing sales figures. However, if the budget for promotion is limited, you should choose the most relevant methods based on your requirements. For instant results, paid advertising is better suited, while SEO is great for long-term prospects.