If you searched for supermarket 23 todos los productos, you probably want a clear picture of what you can buy for family in Cuba before you fill a cart. Supermarket23 is an online store for people abroad. You pay in dollars and the goods are delivered to a home in Cuba. This guide covers the main product categories, how an order works, where delivery gets limited, and what to check before you pay. The catalog changes often, so treat everything here as a starting point and confirm on the store itself.
What Is Supermarket 23?
Supermarket23 is one of the best-known online stores for sending groceries and household goods to Cuba. Reports describe a catalog of more than 1,000 products, from meat and ice cream to hygiene items, cleaning supplies and medicines. The same reporting says it delivers to almost every municipality, which is wider reach than many competitors.
Independent outlets have also reported that the store has ties to a state-owned company called Alcona. Cubanet’s investigation points to Alcona, part of the Flora y Fauna business group. You can weigh that however you like, but it is worth knowing about before you spend money.
Supermarket 23 Todos Los Productos: Main Categories

Nobody can give you a permanent full list, because stock and sellers change week to week. What stays fairly steady is the shape of the catalog. It covers basic foods, meats, dairy, canned goods, coffee, pasta, rice and personal care items.
| Category | What you will usually find | Worth knowing |
| Basic foods | Rice, pasta, oil, coffee, flour | Good for a monthly pantry order |
| Meat and dairy | Pork, chicken, milk, cheese, ice cream | Long blackouts can spoil refrigerated goods |
| Canned goods | Beans, vegetables, fish, sauces | Lasts longest, so it suits larger orders |
| Personal care | Soap, shampoo, toothpaste, deodorant | Often the hardest items to find locally |
| Cleaning | Detergent, bleach, dish soap | Heavy items, so check delivery limits |
| Medicines | Over-the-counter items listed by the store | Availability varies, so check each listing |
One more thing: the same product can show several prices, because items come from different brands and sellers. Compare listings instead of grabbing the first one.
How to Order Step by Step
- Open the store and choose the province and municipality first. The catalog you see depends on where the order is going.
- Add products to your cart and read the total, including delivery.
- Enter the recipient’s full address, with a phone number if the form asks for one.
- Pay online. Reports say the store takes Visa and Mastercard cards tied to a foreign-currency account.
- Save your order confirmation so you can follow up if delivery runs late.
Ask your family member to expect a call or message on delivery day. It saves a lot of missed handoffs.
Delivery Coverage and Timing
Coverage is where people get surprised. Diario de Cuba reported that the store temporarily limited new orders to some provinces, while Havana’s 15 municipalities stayed available. Fuel shortages were the reason given. Some listings also carry same-day or 24-hour options, depending on the seller and location.
My advice is simple. Don’t buy anything until the checkout accepts the exact municipality. If it doesn’t, look at other stores. Our guide to online stores in Cuba explains why coverage differs so much between platforms.
Things to Check Before You Pay
- Prices: Many buyers complain that prices run high compared with what the same goods cost abroad. Compare two or three stores.
- The domain: Type the address yourself. Never enter card details on a link someone sent you.
- Perishables: If your relative has frequent power cuts, canned and dry goods are the safer pick.
- Support: Look for a working contact route before ordering, not after a problem.
Supermarket 23 vs Tuambia
Supermarket23 is built around groceries, hygiene and cleaning. Tuambia covers food too, and it also ships appliances and hardware, which is useful when a fridge or fan breaks.
| Feature | Supermarket23 | Tuambia |
| Main focus | Groceries, personal care, cleaning, medicines | Food, appliances, hardware, household goods |
| Payment | Foreign-currency Visa or Mastercard (reported) | Methods available in your country at checkout |
| Tracking | Check the store’s own order page | A tracking number with every purchase |
| Coverage | Wide, with temporary limits reported | Havana, Pinar del Río, Artemisa, Mayabeque, Matanzas, Villa Clara and more |
If you want to see the food side, start with Tuambia Alimentos. For bigger items, read our list of online appliance stores in Cuba. Once you order, here is how a tracking number works. Families in the center of the island can check Tuambia Villa Clara. If you cook Cuban dishes for relatives or want ideas for what to send, see our page on comida cubana. Fuel limits hit more than one store, and our CubaMax overview covers how another provider handled it. For the full shipping picture, read Tuambia Envíos a Cuba.
FAQs
What does “supermarket 23 todos los productos” mean?
It is a Spanish search phrase meaning “Supermarket 23 all products.” People use it to find the store’s full catalog of food, hygiene, cleaning items and more.
How many products does Supermarket23 sell?
Media reports mention more than 1,000 products. The live number changes, so check the store directly. cubanet
Can I buy medicines on Supermarket23?
Reports say medicines are part of the catalog. Stock varies, and you should confirm each item before paying. cubanet
Does Supermarket23 deliver to every province?
It has been described as reaching nearly all municipalities, but new orders were temporarily limited to some provinces at one point. Select your municipality at checkout to see what is open. diariodecuba
Is Supermarket23 the only option?
No. Over 20 similar stores exist, and Tuambia is one of them. Compare prices, coverage and tracking before choosing.
How do I track a Tuambia order?
Every Tuambia purchase gets a tracking number you can check on the site. See our tracking number guide.
Conclusion
Supermarket 23 is a large online store for sending food, hygiene products, cleaning supplies and medicines to Cuba. Its category range is wide, but prices, stock and delivery areas shift, so no list of “all products” stays accurate for long.
Check your recipient’s municipality first, compare listings, and verify the website address before paying. If you also need appliances or hardware, or want order tracking built in, look at what Tuambia offers on the homepage and in our Tuambia Tienda Online guide.
